Consumer Behavior Marketing Analysis
Academic Project – Marketing Program, University of Houston
This project analyzes Morii Coffee, a Houston-based business, to understand consumer decision-making patterns, purchase motivations, and behavioral influences. It applies marketing psychology frameworks to evaluate how branding, perception, and social influence impact purchasing behavior.
Ask the Mouse – Social Media Branding & Content Strategy
Strategic social media development from the award-winning student marketers of the American Marketing Association at the University of Houston for the Ask The Mouse Instagram page.
Ask The Mouse Instagram
Developed a strategic marketing campaign to increase awareness and student engagement for the Public Art UHS program at the University of Houston. This project focused on aligning visual identity, campus culture, and targeted messaging to enhance visibility and participation.